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Green Mountain Coffee Says Give Peach A Chance!

Company Introduces Two New Coffees for Summer

WATERBURY, Vt.–(FoodBizDaily)–Peach coffee? It’s not exactly an obvious choice for a new brew, but the flavor mavens at Green Mountain Coffee^® say one sip of  The Perfect Peach^™ will convince even the biggest skeptics.

Bursting with the flavors of a ripe, juicy peach, this new Limited Edition Seasonal coffee is surprisingly refreshing and especially nice on ice. Its light fragrance and sweet fruit notes make it perfect for warmer weather.

“This is going to be big,” predicted Patty Vincent, Coffee Product and Certification Manager at Green Mountain Coffee. Patty helped create the recipe for The Perfect Peach and says initial reactions are similar to those she heard when the coffee department introduced Wild Mountain Blueberry several years ago. “People thought we were crazy,” she says. “Until they tried it.”

Green Mountain Coffee has also unveiled Summer Safari^™ Blend as a new, Limited Edition Seasonal coffee for summer. Described as a spirited blend of South American and East African coffees, it is a medium roast with a full body and bright finish. “It makes me want to go exploring!” Patty says.

Both coffees are Fair Trade Certified™, which means the coffee farmers were paid a fair price for their excellent beans. They are packaged in ground form in 10-oz. bags, in fractional packs, and in K-Cup portion packs, which are single servings of ground coffee designed for Keurig^® Single-Cup Brewers. Summer Seasonals are available through August 21, 2009.

Perfect Peach Iced Coffee

• Brew a double-strength pot of The Perfect Peach (regular amount of water, twice the amount of coffee).
• Pour hot coffee into a pitcher of ice. Chill until ice melts.
• Add more ice, half & half, and sweetener to taste.

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